| Government Authorities |
- Information Security and Privacy Protection
- Ethical Business Conduct
- Corporate Governance
- Regulatory Compliance
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Participation in regulatory briefings, information sessions, and public hearings |
Ad hoc |
- In terms of regulatory developments, the Company continuously monitors trends in the development of the digital industry and revisions to government digital regulations, including digital and cloud services, e-commerce, third-party payment and electronic payment services, the digital economy, information security, and AI development, and participates in relevant communication sessions and discussion meetings.
- In terms of government engagement, in January 2025, Vice President Hsiao Bi-khim attended the AI Talent Summit and visited the 91APP exhibition area, where she listened to and recognized 91APP’s promotion of the “AI + Human” professional working model. This approach supports the practical adoption of AI across industries and aligns with the government’s objectives of AI industrialization and industry-wide AI adoption. In July 2025, the Chairman of 91APP—who also serves as an Innovation Economy Advisor to the Economic Development Committee of the Executive Yuan—visited Vice President Hsiao Bi-khim together with board members and supervisors of the Taiwan Internet and E-Commerce Association (TiEA). The meeting focused on discussions regarding the development of AI in the software industry, with the aim of fostering sound and sustainable growth of Taiwan’s digital industries. In addition, with regard to industry trends in e-commerce, digital advertising, payments, AI, and information security, 91APP maintains close and ongoing communication with government authorities and regulatory agencies, including the Ministry of Digital Affairs and the Ministry of Economic Affairs.
- In terms of industry advancement, 91APP actively participates in activities organized by government agencies, trade and industry associations, and major industry forums. In July 2025, at the 20th Anniversary Conference of the Digital Media Application and Marketing Association (DMA), the then Deputy Minister of the Ministry of Digital Affairs (currently Minister), Lin Yi-jing, attended and delivered remarks. The Chairman of 91APP, who also serves as a Director of DMA, participated in the event to jointly support industry innovation and to discuss the impact of AI on the media and advertising industry, as well as related strategic developments. In addition, 91APP supports the development of Taiwan’s startup ecosystem. In August 2025, 91APP participated in the Taiwan Venture Capital Annual Conference, where President Lai Ching-te attended in person. Through its participation, 91APP supported national initiatives to promote the development of digital startups in Taiwan. In September 2025, the Chairman of 91APP was invited by the National Development Council (NDC) to speak at the Taipei session of the “Startup in Bloom – Startup Alliance Competition” entrepreneur forum, sharing insights on entrepreneurship with over 900 startup founders. In October 2025, the Chairman of 91APP attended the launch ceremony of the Asian Innovation Capital Platform, jointly organized by the Financial Supervisory Commission, the Taiwan Stock Exchange, and the Taipei Exchange, in support of government policies aimed at positioning Taiwan as the “Asian Nasdaq.”In November 2025, 91APP participated in the “NEXT BIG – National Startup Brand” initiative organized by the National Development Council, engaging in exchanges with NDC Minister Yeh Chun-hsien and Minister of Economic Affairs Kung Ming-hsin, and working together to promote the growth and development of Taiwan’s startup ecosystem.
- In terms of information security, 91APP has long participated in the Information Security Committee of the Non-Store Retailers Association, engaging in discussions with representatives from the National Police Agency, the High Prosecutors Office, the Ministry of Digital Affairs, and other relevant authorities. Through these exchanges, 91APP collaborates with government agencies to address information security issues and jointly participate in anti-fraud initiatives. In October 2025, the Chief Information Security Officer (CISO) of 91APP attended the HITCON CISO Summit 2025, the largest CISO summit in the Asia-Pacific region. During the event, the CISO joined roundtable discussions with government agencies and hundreds of CISOs from Taiwan and abroad to exchange insights and advance initiatives focused on digital resilience.
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| Established designated contact points to maintain effective communication with regulatory authorities |
Ad hoc |
| Cooperation with regulatory supervision and inspections |
Ad hoc |
| Established direct communication channels through courtesy visits to regulatory authorities |
Ad hoc |
| Official correspondence, email communication, and phone calls |
Ad hoc |
| Customers |
- Information Security and Privacy Protection
- Customer Relationship Management
- Regulatory Compliance
- Intellectual Property Management
- Risk Management
|
Customer service hotline and email |
24/7 |
- Service satisfaction surveys are conducted across all customers at various stages of service delivery to understand customer feedback on each service stage and to support service adjustments and quality improvements. The overall satisfaction rate of merchants with customer service reached 95%.
- Ad hoc one-on-one phone follow-ups are conducted with active customers to understand operational challenges, provide recommendations, and relay feedback internally, thereby improving service quality and customer support effectiveness.
- Ad hoc announcements of major updates, including new feature launches and service adjustments, are released via the system backend to ensure timely and accurate information disclosure.
- Ad hoc use of EDM and dedicated LINE OA channels for partner brands enables the sharing of new feature applications, brand operation case studies, and retail commerce trends, with average monthly views exceeding 5,000.
- Online video tutorials for the use of 91APP product functions are provided through the system backend, covering 4 main topics—store setup, daily operations, membership management, and marketing activities—with a total of 21 online instructional videos.
- The Company continues to participate in the TWCERT information security organization to enhance threat awareness and response capabilities.
- Two-factor authentication (OTP) has been implemented in the system backend to strengthen identity verification and information security protection for customers.
- Suppliers are required to complete the Partner Information Security Self-Assessment questionnaires and undergo 91APP’s information security technical reviews to enhance awareness and protection of personal data.
- In compliance with applicable regulations, the Company continuously updates the “91APP Personal Data File Security Maintenance Plan” and conducts internal communications to support its implementation.
- Participation in regular meetings of the Information Security Committee of the Non-Store Retail Association, with experience sharing on collaborative defense strategies in a rapidly changing environment.
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| 91APP Official Website |
Ad hoc |
| Electronic Direct Mail (EDM) |
Once per month |
| LINE Official Account (OA) dedicated channels for partner merchants |
Ad hoc |
| System training and education programs |
Open online platform |
| OSM merchant backend announcements and push notifications |
Ad hoc |
| Information security incident reporting and cooperation |
Ad hoc |
| Established customer and consumer contact channels on the Company’s website |
24/7 |
| Employees |
- Information Security and Privacy Protection
- Regulatory Compliance
- Customer Relationship Management
- Economic Performance
- Talent Attraction and Retention
|
Annual Employee Meeting |
Annually |
- The Company has established a Labor–Management Committee, comprising five employee representatives and five management representatives. Meetings are held quarterly, during which matters of concern to employees are discussed and proposals are openly voted on by both parties. The Company places great importance on employee feedback and, guided by a philosophy of shared growth and clear management policies, maintains smooth internal communication channels and harmonious labor–management relations.
- The Company holds an Annual Employee Meeting and QBR meetings to communicate the Company’s overall future objectives and to review the progress and performance of each department.
- The Company actively promotes employee health and well-being by supporting 13 different types of sports clubs to encourage regular physical activity. In addition, a Family Day event was organized as part of ESG initiatives, with a total of 180 employees and their family members participating.
- The Company is committed to supporting employees’ physical and mental well-being. In addition to annual health examinations, the Company provides physical fitness assessments and health seminars to help employees understand their physical and emotional responses to stress in daily life and the workplace, develop self-adjustment skills, and enhance work efficiency.
- The Company actively fosters a friendly and inclusive workplace by establishing a maternity-friendly working environment. Comprehensive consultation services are provided to female employees before and after pregnancy. During parental leave and within two months prior to returning to work, the Company conducts employee care initiatives to understand post-return needs, enabling female employees to transition smoothly through pregnancy, childbirth, and return-to-work stages while maintaining work–life balance.
- The Company regularly conducts onboarding care programs for new employees, including welcome events to facilitate communication and integration. Through new employee surveys, probationary period goal-setting, and one-on-one interviews, timely feedback and guidance are provided.
- A dedicated department is responsible for assessing and maintaining the safety of workplace environments and equipment. The Company also regularly communicates proper safety practices to employees to enhance workplace safety awareness.
- In 2025, the Company recorded a total of 875 employee training hours, covering programs such as ESG Manager certification courses, sustainability report audit practices, AI and automation skills training, and information security compliance training.
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| Labor–Management Meetings |
Quarterly |
| Quarterly Business Review (QBR) |
Quarterly |
| Employee Welfare Committee Meetings |
Monthly |
| Corporate Information Sharing Platform |
Ad hoc |
| Email and internal communication tools |
24/7 |
| Established employee suggestion and grievance channels in the Stakeholder Section of the Company’s website |
24/7 |
| Performance appraisal meetings and career development feedback |
Semi-annually |
| Internal education and training programs |
Ad hoc |
| Communications on regulatory compliance and information security protection |
Ad hoc |
| Shareholders / Investors |
- Information Security and Privacy Protection
- Regulatory Compliance
- Ethical Business Conduct
- Risk Management
- Economic Performance
|
Annual General Meeting(AGM) |
Annually |
- A total of 76 material announcements were disclosed in both Chinese and English.
- A total of 4 investor conferences were held.
|
| Investor Conference |
Ad hoc |
| Financial Reports Disclosure |
Quarterly |
| Revenue Performance Disclosure |
Monthly |
| Disclosed material financial and operational information on the Market Observation Post System (MOPS) |
Ad hoc |
| Designated Spokesperson and Deputy Spokesperson |
24/7 |
| Established investor relations and shareholder contact channels on the Company’s website |
24/7 |
| Media |
- Information Security and Privacy Protection
- Economic Performance
- Regulatory Compliance
- Customer Relationship Management
- Social Engagement
|
Media interviews, press conferences, and forum speeches |
Ad hoc |
- Ad hoc engagement with stakeholders through media channels, including press releases, interviews, and forum speeches, to communicate 91APP’s innovation development and annual initiatives.
- Monthly revenue press releases are issued to regularly disclose revenue performance and an overview of the Company’s operations.
|
| Issue press releases |
Ad hoc |
| Established public relations contact channels on the Company’s website |
Ad hoc |
| Suppliers |
- Intellectual Property Management
- Regulatory Compliance
- Sustainable Products and Services
- Green Operations
- Sustainable Supply Chain
|
Via phone, email, and in person |
Ad hoc |
- Monthly meetings with logistics service providers to discuss incident handling, operational improvements, and service process optimization.
- Ad hoc online meetings with customers and warehouse partners to address operational issues and other needs, with customer feedback used as a basis for partners’ annual evaluations.
- Warehouse partners are required to conduct information security self-assessments and submit vulnerability scanning reports annually on a rotational basis.
- Ad hoc logistics collaboration meetings and logistics trend development meetings are held.
|
| Supplier briefings and business meetings |
Ad hoc |
| Supplier management system |
Ad hoc |
| Information security cooperation and joint defense initiatives |
Ad hoc |
| Established suppliers contact channels in the Stakeholder Section on the Company’s website |
24/7 |
| Communities and Non-profit Organizations |
- Information Security and Privacy Protection
- Social Engagement
- Sustainable Supply Chain
- Green Operations
|
Participation in trade and industry associations |
Ad hoc |
- The Chairman of 91APP concurrently serves as an Innovation Economy Advisor to the Economic Development Committee of the Executive Yuan, and holds leadership roles within the Taiwan Internet and E-Commerce Association (TiEA) and the Digital Media Application and Marketing Association (DMA). Through these roles, effective communication with the government is strengthened, supporting the development of Taiwan’s AI, digital advertising, and e-commerce industries and contributing to a sound and sustainable operating environment.
- 91APP actively participates in multiple trade and industry associations, including the Taiwan Internet and E-Commerce Association (TiEA); the Non-Store Retailers Association of the Republic of China (including participation in the Industry Development Committee and the Information Security Committee); the Taiwan Listed Companies Association; the Taiwan Chain Stores and Franchise Association; the Digital Economy and Platform Association of Taiwan (DEAT); the Digital Media Application and Marketing Association (DMA); the Taiwan CISO Alliance; the Taipei Computer Association; the Taipei Importers and Exporters Association; the CISO Networking Group of the Chinese Software Industry Association; the AI Promotion Association of the Chinese Software Industry Association; and the AppWorks Summit. Through close engagement with trade associations and government think tanks, 91APP contributes to the advancement of Taiwan’s digital software, e-commerce, and related industries.
- 91APP values social engagement and sustainability initiatives. In August 2025, the Company focused on supporting children in remote areas. Employees participated in the “2025 Love & Goodness Carnival,” engaging in charitable activities for underprivileged children, attending performances by children from remote communities, offering encouragement and support, and contributing to on-site charity sales. These initiatives contributed to SDGs 1, 4, 10, and 11.
- In August 2025, 91APP supported Taiwan’s local music and cultural development by inviting 200 employees and their families to attend the concert “Jimmy’s Forest: A Musical Journey－2025 Crazy for Taiwan”. This initiative contributed to SDGs 4, 10, and 11.
- In September 2025, with a focus on climate-related issues, the Company organized a private screening of the documentary “Guardians of our planet” inviting the director, Su Mon-Lan, to share insights prior to the screening. Employees and their families jointly raised awareness of global climate change and environmental sustainability, contributing to SDGs 4, 12, and 13.
- Seasonal corporate gifts (e.g., Lunar New Year and Mid-Autumn Festival) are designed with a focus on social responsibility and environmental sustainability. Gift items are sourced from social enterprises and local producers (such as The CAN Co,, Ltd. and Creative and Joyce & Agape Sheltered Workshop). Packaging materials are recyclable and made from FSC™-certified paper pulp to reduce deforestation, and vegetable-based inks are used to lower volatile organic compound (VOC) emissions during printing. These initiatives contributed to SDGs 8, 10, 11, and 12.
- 91APP supports local revitalization through digital development and talent cultivation. In collaboration with the 91APP Foundation, the Company supported the “2025 Becoming Aces – Digital Impact Rising Stars” award, encouraging outstanding young talents in Taiwan who leverage digital capabilities to drive positive social impact.
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| Via phone, email, and in person |
Ad hoc |
| Project implementation and activity participation |
Ad hoc |