91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, today announced an exclusive strategic collaboration with Adastria Co., Ltd., one of Japan's top three fashion retail groups, to launch the STAFF BOARD social commerce solution in Taiwan. STAFF BOARD transforms store associates into brand ambassadors and Key Opinion Sales (KOS), enabling them to drive sales by sharing styling content on social media. The tool empowers brand headquarters with centralized content management, performance tracking, and omnichannel strategy formulation, significantly boosting OMO (Offline-Merge-Online) growth.
Adastria, listed on the Tokyo Stock Exchange (Stock Code: 2685), operates over 1,500 stores across Japan and international markets, with a portfolio of 30+ brands including GLOBAL WORK, LOWRYS FARM, niko and …, JEANASiS, and Heather. With annual revenue exceeding JPY 290 billion, Adastria has been actively integrating e-Commerce and physical retail, pushing forward its OMO transformation. STAFF BOARD plays a key role in this strategy. Since its internal rollout in 2018, more than 4,000 store associates use STAFF BOARD daily to post new outfit inspirations, achieving an 18-fold increase in sales conversions through social commerce and enhancing customer engagement and brand loyalty.
Now available exclusively through 91APP in Taiwan, STAFF BOARD has been implemented on Adastria Taiwan's official e-Commerce site ".st Taiwan" and has also been adopted by a major home and lifestyle brand. This solution empowers retail associates with digital tools for content creation, social selling, and conversion tracking, offering a one-stop OMO solution for Taiwan's retail brands.
With STAFF BOARD, brands can establish content contribution standards for store associates and analyze performance data to optimize sales conversion strategies. Associates can publish content across multiple channels, including official brand websites, mobile apps, and social media platforms, and link multiple products to their posts automatically. STAFF BOARD not only enhances customer shopping experiences and accelerates decision-making but also enables brands to track individual associate contributions and drive total omnichannel sales performance.
Store associates play a critical role in enabling successful OMO transformation. STAFF BOARD empowers frontline teams to extend their in-store expertise into the digital space by sharing outfit photos and videos to guide online shoppers. This content-driven commerce tool strengthens associates' digital service capabilities, enhances sales impact, and creates a seamless flow between online and offline customer journeys, realizing the full value of OMO.
For more information, please visit: https://91app.com/staffboard
About Adastria Co., Ltd.
Founded in 1953 and headquartered in Tokyo, Adastria is one of Japan's top three fashion retailers with over 1,500 stores across Japan and overseas. With its brand mission "Play fashion!", Adastria aims to energize lives through fashion, foster open communities that facilitate human and information exchange, and co-create new value as a "Good Community Company."
Headquarters: Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo, Japan
Official Website: https://www.adastria.co.jp/
Instagram: @adastria_official