91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, has announced a strategic partnership with Dentsu Group to drive innovation in retail media. By integrating 91APP’s advanced technology and Retail AI capabilities with Dentsu’s media services, the two companies aim to create a more comprehensive retail media solution that enhances value for clients.

Dentsu Group, including its subsidiaries Carat, dentsu X, and iProspect, has officially launched its “dentsu Retail” service. As a technology partner, 91APP empowers Dentsu’s media services with its retail AI “jooii”. By leveraging refined retail tagging technology, the collaboration enables precise audience targeting, enhances digital advertising effectiveness, and ushers in a new era of AI-driven Retail Media Networks (RMN). Through AI-powered retail data analysis, the partnership provides deeper insights into consumer behavior, real-time ad optimization, and personalized dynamic advertising. These advancements aim to achieve three key objectives: precise audience targeting, direct purchase enablement, and measurable ad performance—driving transformative innovation in digital advertising.

Steven Ho, Chairman of 91APP, stated: "As digital advertising enters the new RMN era, Retail AI will empower brands with greater ad precision and deeper market insights. We are honored to establish this strategic partnership with Dentsu, working together to develop a more comprehensive retail media solution. Our goal is to create better consumer experiences while generating higher market value for our clients."

Robin Lu, CEO, Media Practice & CEO, dentsu X Taiwan, commented: "With the rapid growth of the retail media market, brands are shifting from simple exposure-based marketing to data-driven precision advertising and performance optimization. Through our collaboration with 91APP, we aim to integrate AI and retail data technology to provide brands with smarter and more efficient innovative solutions. Moving forward, Dentsu will continue to enhance its media ecosystem, helping brands maintain a competitive edge in an evolving landscape."

Sean Wang, Head of dentsu Retail, added: "RMN is reshaping Taiwan’s marketing landscape, becoming a crucial link between brands and consumers. The collaboration between dentsu Retail and 91APP serves as a catalyst for this digital transformation, unlocking new possibilities in consumer insights, brand experiences, and media performance. By leveraging AI-driven data and strategic integration, RMN is not just an advertising tool but a core engine for brand engagement and media success."

As digital advertising enters the RMN era, brands increasingly prioritize personalized marketing, precise audience engagement, and deeper insights. However, achieving highly efficient product recommendations, personalized marketing effectiveness, and even automated purchasing mechanisms requires stronger AI capabilities and a fully integrated media strategy. Looking ahead, 91APP will continue to deepen its strategic partnership with Dentsu Group, driving innovation in retail media and helping brands strengthen their competitive advantages in an ever-changing market landscape.