91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, announced its unaudited consolidated revenue for July 2024. The unaudited consolidated revenue for July 2024 amounted to NT$124 million, an increase of 18.27% year over year, setting a new all-time high for the same period in its history. The total revenue from January through July reached NT$881 million, representing a 16.91% increase from the same period last year, continuing to set new milestones. With the growth and momentum of D2C(Direct-to-Consumer) scaling up, 91APP is gearing up for the second half-year retail e-Commerce peak season, helping clients capitalize on annual celebrations and festivals like Double 11, with brand D2C performance looking promising and adding fuel to operational growth.91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, announced its unaudited consolidated revenue for July 2024. The unaudited consolidated revenue for July 2024 amounted to NT$124 million, an increase of 18.27% year over year, setting a new all-time high for the same period in its history. The total revenue from January through July reached NT$881 million, representing a 16.91% increase from the same period last year, continuing to set new milestones. With the growth and momentum of D2C(Direct-to-Consumer) scaling up, 91APP is gearing up for the second half-year retail e-Commerce peak season, helping clients capitalize on annual celebrations and festivals like Double 11, with brand D2C performance looking promising and adding fuel to operational growth.

91APP has articulated that, owing to the sustained advancement of brick-and-mortar e-Commerce within the domestic marketplace, the operational efficiencies of medium to large brand clients have been substantially enhanced, progressively enlarging the aggregate scale of brand D2C performance and markedly bolstering 91APP's revenue. An analysis of Taiwan's e-Commerce market development over the past five years reveals a persistent upward trajectory, with brick-and-mortar e-Commerce acting as a principal catalyst. Current data from the Ministry of Economic Affairs indicates that e-Commerce penetration in Taiwan escalated from approximately 10% pre-pandemic to 13.3% by Q2 2024, maintaining a positive trend. Brick-and-mortar e-Commerce constitutes about 30% of the total e-Commerce market share and exhibits a growth rate surpassing that of general e-Commerce. 91APP has facilitated numerous medium to large brick-and-mortar retail brands and channel clients in rapidly transitioning into the D2C arena and establishing robust brick-and-mortar e-Commerce frameworks, with sustained demand and significant growth potential, anticipating further expansion in overall market dimensions.

The pivotal strategy for accelerating brick-and-mortar e-Commerce development via D2C trends lies in OMO (Offline-Merge-Online / Online-Merge-Offline / Offline and Online Merge Together). According to the "2024 Taiwan OMO Market Landscape Report" released by 91APP, OMO transcends mere superficial integration of online and offline orders to embody a comprehensive convergence across people, products, and places, encompassing systems, services, management, transactions, memberships, and consumer behaviors. This adaptive approach secures potential avenues for future expansion, achieving genuine OMO and optimizing the integration benefits of the virtual and physical domains. 

91APP has supported brand clients in establishing brick-and-mortar e-Commerce operations, and under the successful impetus of OMO, their annual growth rate has reached 1.5 times that of the overall annual growth rate of brick-and-mortar e-Commerce sales in Taiwan. This not only demonstrates 91APP's leadership and decade-long deep cultivation in the correct operational direction but also highlights the solutions provided, which significantly enhance the true value and benefits of OMO for brand clients.
With the approach of major retail events such as the annual celebrations, Double 11, Double 12, and the Christmas season, an uptick in D2C growth is anticipated. 91APP will persist in utilizing its "Commerce Solution" and "Marketing Solution" as dual growth drivers, assisting more medium to large retail brands and channel clients in magnifying the operational advantages of D2C and OMO, propelling performance enhancement, and further elevating Taiwan's e-Commerce penetration rate.