91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, today announced its unaudited consolidated revenue for October 2023. The unaudited consolidated revenue for October 2023 amounted to NT$115 million, an increase of 6.75% year-over-year growth. The total revenue from January through October 2023 reached NT$10.87 billion, reflecting a growth of 10.63% in comparison to the same period last year, indicating stable and upward operational momentum.
The stellar performance in October was attributed to the anniversary celebrations of department stores and the kick-off of Double 11 warm-up events. The synergy of online and offline festive activities, propelled by the OMO (Offline-Merge-Online) strategy, consistently heightened consumer enthusiasm. As November heralds the main event of Double 11, the initial wave of promotions is robust, with the D2C (Direct-to-Consumer) e-Commerce model and OMO strategy maintaining their effectiveness. With the support of 91APP, several traditional brick-and-mortar retail brand achieved a single-day performance exceeding tens of millions for their D2C e-Commerce. The overall GMV (Gross Merchandise Volume) of brand D2C e-Commerce transactions saw a significant increase of 102% compared to the previous month, and the transaction volume managed by e-Commerce operations surged by 247%, showcasing exceptional performance.
According to the "91APP Retail Research," 70% of the overall Double 11 performance stems from member repurchases, making the enhancement of member contributions pivotal for driving performance growth. Thus, brands are deploying various strategies to activate members by leveraging first-party data. These strategies involve providing discounts to consumers with items in their shopping carts, extending special discounts on popular items to potential consumers, and offering lucrative rewards for popular combinations to repeat consumers.
Moreover, retail AI plays a crucial role in this process, serving as valuable asset in the festive operations of major brands. Brands can utilize 91APP's retail AI model to accurately categorize and target key audiences, while AI-generated copywriting supports precise communication efforts. The integration of consumer interaction with mechanisms such as site-wide coupon giveaways and gift offers for multiple purchases introduces multiple incentives to boost shopping motivation and enhance order value. This strategic approach attracts members to revisit daily, creating a cost-effective shopping experience that swiftly elevates the sales performance of the Double 11 event.
In addition to contributing to the impressive sales performance of Double 11, 91APP's "Commerce Solution" and "Marketing Solution" play a crucial role in addressing the challenges brick-and-mortar retailers encounter during their rapid digital transformation. The Commerce Solution enables the swift establishment of a robust business engine for brand omni-channel operations. It facilitates the connection between brick-and-mortar and e-Commerce consumer scenarios, accelerating the integration of virtual and real elements, and fostering overall growth in the momentum of omni-channel performance.
On the other hand, the Marketing Solution creates an exclusive data middle platform for brand expansion, leveraging a combination of first-party and third-party data to gain insights into member consumption profiles. This approach not only enhances member contributions but also attracts traffic between virtual and real channels, thereby stimulating new business growth. The synergistic impact of these two solutions propels the entire sales cycle, catering to the high-level requirements of enterprise-level large brand groups, retail chain D2C operations, and the demands of rapid digital transformation.