2024-10-14

91APP Achieves Record September Revenue, Sustains D2C e-Commerce Momentum for Q4 Peak Season

91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, has announced its consolidated revenue for September 2024. The monthly revenue reached NT$132 million, marking a new all-time high for the same period with a year-over-year growth of 18.96%. Cumulative consolidated revenue from January to September amounted to NT$1.138 billion, representing a 17.07% increase compared to the same period last year. 91APP’s e-Commerce and digital marketing solutions have successfully driven brand performance during key events like anniversary sales and pre-Double 11 promotions, setting the stage for further success during the upcoming Double 11 festival. This synergy has fueled the company’s growth momentum for the fourth quarter as it capitalizes on the peak season for D2C retail e-Commerce opportunities.

Additionally, 91APP launched RMN 3.0 at the end of September, officially entering Taiwan’s digital advertising market. The solution has garnered significant attention right from its debut. 91APP RMN 3.0 enables brand clients to tap into the power of retail AI advertising, offering highly personalized dynamic ads and precise insights. This new innovation is expected to deliver a wave of benefits and optimal business outcomes for clients. Powered by 91APP’s proprietary retail AI, "jooii", RMN 3.0 continuously refines and optimizes data insights and ad placements, creating a data feedback loop that enhances precision and empowers brands with actionable insights for strategic decision-making.

Key Initiatives for Q4

In the fourth quarter, 91APP’s operational focus will center on three key areas:

  1. Maximizing Double 11 Opportunities: 91APP is committed to helping its brand clients capitalize on the Double 11 shopping festival, driving D2C performance growth.

  2. Expanding RMN 3.0 Integration: The company will continue to develop RMN 3.0, integrating with mainstream third-party data platforms and industry partners. Plans to launch a partner data tag marketplace are underway, aiming to expand the diversity of anonymized data tags. This initiative will provide clients with a more comprehensive understanding of audience profiles, fostering a high-quality data loop for more precise ad targeting.

  3. Advancing Retail AI Development: 91APP will further enhance its retail AI "jooii" product line by developing new AI-powered solutions aimed at solving real-world retail challenges. These innovations will improve operational efficiency and serve as essential tools for retail clients.