91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, has officially launched its groundbreaking “91APP RMN 3.0” service. As the first in Taiwan's digital advertising market to provide a one-stop retail AI service, 91APP is leading the charge into a new era of retail AI advertising. Steven Ho, Chairman of 91APP, declared, “The launch of RMN 3.0 signifies 91APP’s formal entry into Taiwan’s digital advertising market.”
91APP RMN 3.0 leverages the company’s proprietary retail AI “jooii”, combining years of retail e-Commerce and OMO (Offline-Merge-Online) experience with cross-domain data tags. By integrating diverse first-party and third-party data, RMN 3.0 facilitates full-funnel marketing strategies. It enables brands to deeply analyze consumer preferences, generate detailed audience tags, and automatically deploy omnichannel, multimedia ads. This seamless retail AI solution not only supports large-scale personalized advertising, but also enhances conversion rates and the overall shopping experience. Furthermore, RMN 3.0 continuously optimizes insights and data loops through AI, increasing precision and continuously adjusting ad strategies to achieve maximum impact.
Capitalizing on D2C Growth
As Direct-to-Consumer (D2C) models continue to thrive, 91APP is strengthening its foothold in the D2C e-Commerce and digital marketing sectors. With its core advantages in retail e-commerce development and innovation through retail AI, 91APP has developed RMN 3.0 to penetrate the digital advertising market. This breakthrough will offer brands new growth momentum, unleashing the benefits of precise retail media advertising for improved business outcomes.
Beyond Advertising: Unlocking the Power of Data Insights
Unlike previous iterations, RMN 1.0, which focused on internal ad traffic, and RMN 2.0, which expanded to external media networks, RMN 3.0 integrates both internal and external data tags. With the power of “jooii” AI, the solution offers unmatched precision in understanding and targeting consumer behavior, automatically matching products to users through dynamic ad placement. This integration optimizes personalized dynamic ads across all channels and media, resulting in greater brand performance. In addition, RMN 3.0’s built-in multidimensional reports provide brands with valuable insights on industry trends, product sales, and consumer preferences. The continuous accumulation of data through jooii ensures that insights become increasingly accurate, helping brands fine-tune strategies while reducing customer acquisition costs.
91APP RMN 3.0 Empowers Brands with Personalized Dynamic Ads Powered by Retail AI
91APP RMN 3.0 combines retail AI “jooii” with diverse data tags from multiple sources, helping brands build full-funnel marketing strategies. From automated ad placements to detailed audience insights, RMN 3.0 enhances conversion rates at every stage of the marketing funnel. By integrating both on-site and off-site user browsing behavior, shopping intentions, and preferences, AI dynamically matches audiences with the most suitable products in real-time. This capability allows brands to deliver personalized, one-on-one dynamic ads, elevating the interaction between brands and consumers.
Expanding the RMN 3.0 Partner Ecosystem with Diverse Data Tags
To further enrich its data ecosystem, 91APP RMN 3.0 is expanding partnerships with leading third-party data platforms and industry collaborators. By leveraging data on consumer interests, digital mobility, and shopping intentions, RMN 3.0 enriches its data diversity and enables brands to create deeper consumer profiles. 91APP also plans to launch a partner data tag marketplace to provide brands with even more comprehensive audience insights, creating a high-quality data feedback loop for more precise ad placements and improved data-driven strategies.
For more information on 91APP RMN 3.0, please visit: https://91app.com/en/retail-media-network/