D2C Trend Ascendant: 91APP Reports Revenue Growth in February

91APP (Stock code: 6741), the first native SaaS company listed in Taiwan, announced its unaudited consolidated revenue for February 2024. Riding the momentum of the Lunar New Year shopping spree and propelled by the OMO (Offline-Merge-Online / Online-Merge-Offline / Offline and Online Merge Together) strategy, the trajectory of brick-and-mortar e-Commerce continues its upward trajectory. February 2024 saw unaudited consolidated revenue reach NT$114 million, marking an 11.58% year-on-year increase, affirming sustained growth. The total revenue for January and February reached NT$242 million, demonstrating a robust 16.07% rise compared to the previous year, underscoring the resilient D2C trend and the evolving demand for brick-and-mortar e-Commerce.

Amid March festivities such as International Women's Day and White Day, brand-led D2C performance maintains its upward trajectory. The company stands to benefit from the burgeoning growth of brick-and-mortar e-Commerce, anticipating a revenue surge for 91APP. Notably, an increasing number of medium and large retail brands and channels are embracing brick-and-mortar e-Commerce, leveraging 91APP's comprehensive suite of e-Commerce and digital marketing solutions. With 91APP's support, these solutions integrate seamlessly, facilitating operational enhancement and market expansion.

Steven Ho, Chairman of 91APP, underscores the pivotal role of OMO in the success of brick-and-mortar e-Commerce. Acknowledging consumers' seamless integration of online and offline experiences, medium and large retail brands and channels adapt swiftly to evolving consumer expectations. By integrating digital capabilities with existing core competencies and resources, enterprises refine their OMO strategies, optimizing e-Commerce penetration rates. Despite perceptions of diminishing post-pandemic e-Commerce dividends, observing steadfast e-Commerce penetration trends in Taiwan and the United States, 91APP remains committed to assisting more medium and large retail brands and channels in delivering a seamless online and offline shopping experience, accelerating OMO deployment, driving D2C realization, and bolstering brick-and-mortar e-Commerce growth, contributing to the continual elevation of Taiwan's overall e-Commerce penetration rate.